Early Mountain's Commitment
June 8, 2020
In the aftermath of the George Floyd murder, Early Mountain muted all marketing and sales and postponed all planned activities to allow other voices to be heard and to start a period of reflection on how we can use our privilege and platform to create sustainable changes at our winery, in the wine industry and in the state of Virginia.
We have listened and thought deeply as a team about how we can be active participants in fostering racial equity and driving change at our winery and in the wine world. There is much that can be done. As a Virginia winery and a social enterprise that has committed that all profits will go to supporting the Virginia wine industry, we know that denouncing racism and celebrating diversity is not enough and we are committed to actions to make an impact.
We will share more information as we roll out new initiatives in this area.